WAN-IFRA Study Tours: Cross-platform Advertising

With the arrival and growth of new platforms such as the iPad or social media, and new systems as iAd or Augmented Reality, the complexity of advertising strategies and sales increases. Utilising the opportunities coming from new technologies and creating new revenue streams outside the traditional advertising box are indispensible elements for future growth on the income side of the media house. The publishing houses that are responding to the changing environment and seizing the opportunities are the ones to show the way towards future revenues.


This study tour will bring you to the most dynamic media houses and media innovators in Europe, those who are looking at the latest techniques, formats, pricing strategies, product portfolio concepts and metrics behind traditional print and digital advertising and new revenue sources.


On the agenda you’ll find everything you always wanted to know about advertising:

– New advertising business strategies

– Creative cross-media campaigns

– Targeted content and advertorials at work

– Viral marketing

– Media metrics

– Paid content strategies

– Great ideas for more classifieds revenue and better usability

– Using social media for advertising

– iNew advertising formats, new print products

– Innovation in video and mobile advertising


Following companies already joined our programme and will present:

-_Apple Europe:_Insights to the iAd

-_Daily Telegraph:_Cross-platfom ad sales

-_Pronto Communication:_Viral marketing

-_Mobiento:_Mobile marketing

-_Nielsen online:_Measuring online success

-_Schibsted Sweden:_Behavioral targeting

-_Videoplaza:_Video advertising

-_Xalmiento:_Usability in classifieds websites.


We are in contact with many others publishing houses, agencies and creative people.

The final programme information will be available by the end of August.

Register now and save 1. 000 EUR with the early bird rate till 10 September 2010.


For more information please visit:


or contact me directly.

Published in Berita LPDS